Monday, March 31, 2008

Does Mcafee s Siteadvisor Affect Your Business?

The purpose of McAfee SiteAdvisor is respectable by all means: The site aims to warn users about the malware, phishing and other scams if it is accompanied by surfing the Internet and downloading software or obtaining benefits from the Internet. In fact, the service was so popular that the site was the best in the category of Web-Defense by the Time Magazine in 2005.
SiteAdvisor uses automatic analysis tools to detect potentially harmful content, such as browser uses or downloads that spyware or viruses. As a " " dangerous environment, which only means that the analyzed Web site links to sites that as a threat, also affects the security ratings. In addition, user feedback is also assessing that the general concerns of the public Internet could have with the Web site, including things as wide as & 39; bad shopping experience ".
Considering great popularity and influence of SiteAdvisor, the service tend to be, in a way, A Better Business Bureau of the Internet, the safety and reliability reports on Web sites. SiteAdvisor definitely has the potential to the visitors away from the sites, which in the opinion SiteAdvisor, bad things do, and approve business websites, to its security checks.
Major difference between BBB and SiteAdvisor is that a Web Site not become a member of SiteAdvisor in order to qualify for its services. Instead, SiteAdvisor rates, or trying to evaluate all the Web sites to which it has access. As a result, McAfee has influence on the company, the Web sites evaluated. While a good rating in May add credibility to a site, a bad away potential customers of the company as unsafe.
While the intent of the McAfee service is great, its implementation is not perfect. There were reports in the past abused that McAfee SiteAdvisor & 39; ratings to meet competition artificially low by assigning security ratings on websites, competing anti-virus and anti-spyware products, as Lavasoft.de, manufacturer of AdAware, coffeecup.com or spamhuntress. Com. This is not the case with the Web sites at the moment, but it is still unclear why the red-sites were marked and McAfee was forced to remove the low ratings.
SiteAdvisor security is a very powerful tool that should not be abused . Unfortunately, at the moment of writing, the mechanisms provided by the Service for the safety assign negative votes and no transparency at best questionable. Sites can red flag for a link to a site that has, receives or later, a negative assessment of SiteAdvisor. Companies can marked for the " bad experiences shopping & 39; of only one or two Internet users who for whatever reason, do not like the site, its products or owners. In addition, sites can be as threats by unanimous " " experts, which can only say that, as quoted from the Web site SmartPCTools ", the solution is not strong enough ".
Would you trust, anonymous experts and imperfect technical measures to access your Entrepreneurial decisions? Well, it seems that now you have no choice whether you want it or not, your online business gets a boost or disapproval of a company employs, the experts and make money evaluations.
McAfee evaluation of your company. Does that affect you?
Having your business depend on an opinion of an independent third party is not a good message. Is there a McAfee SiteAdvisor rating affect your company? Check the evaluation of the safety now at www.siteadvisor.com. If your company has received a red flag for no apparent reason, to learn what others think McAfee and its business practices in www.smartpctools.com / Truth glady jenniffer



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